Whitford Group | Executive Advisory and Fractional Leadership

Capabilities

Executive firepower across the functions that move the number.

Every engagement is led by someone who has sat in the chair, and staffed from a bench of senior consultants and specialists when the work calls for it. We work as advisors, fractional executives, or hands on operators, whatever the situation calls for.

Operations

Throughput, cost discipline, and execution systems for industrial, services, and growth stage businesses. We find the constraint and remove it.

Sales and Commercial

Pipeline architecture, key account strategy, pricing, and negotiation. Commercial leadership that turns relationships into signed revenue.

Strategy

Market entry, growth planning, acquisitions, and turnarounds. Clear choices, sequenced properly, with owners held accountable.

Governance and Executive Leadership

Board work, director service, executive coaching, and interim leadership for companies navigating growth, transition, or complexity.

Indigenous Relations and Partnerships

Authentic partnership strategy, procurement readiness, and relationship building, informed by lived experience as a Métis owned firm.

Entrepreneurship and Venture Building

Company formation, early revenue, capital strategy, and scaling. We have co-founded and built companies from zero and bring that pace with us.

Not sure where to start? The first conversation is free. Tell us what you are working on and we will tell you plainly whether we can help, and how.

Start a Conversation

AI Enablement

Practical AI, run by operators.

Most companies know AI matters. Very few know where to start, what to trust, and how to turn it into margin. It is one of the practices we bring to clients, and we treat it like any other operating problem.

We assess where you are, build a practical roadmap, implement the systems, and train your people until the gains are permanent. No lab experiments. No jargon. Measurable time and cost recovered inside the quarter.

AI Readiness Assessment Workflow Automation AI Adoption Roadmaps Team Enablement and Training Executive AI Literacy

The Full AI Practice

Whitford AI PracticeAssess · Build · Enable

The Portfolio

Skin in the game, across sectors.

Whitford Group is not a bystander. We own, operate, and hold leadership roles in the companies below, which keeps our advice grounded in consequence.

Founded and Owned

Co-founder and CEO

An advanced materials company, built from the ground up for reliability and scale.

mascomaterials.com

Co-founder and General Partner

Private capital with an operator's diligence lens. Term sheets signed on two Canadian businesses, with closings underway.

1864ventures.ca

Co-founder and President

A faith-based mobile app, built from first principles.

walked.app

Principal

The consulting practice at the centre of the group.

whitfordholdings.com

Advisory and Executive Engagements

Chief Commercial Officer and Director

Canadian precious metals company

Commercial strategy, investor relations, and board governance through development and growth.

Executive Advisor

Western Canadian renewable fuels developer

Executive support to the leadership team of a major clean fuels project, from front end engineering through financing, construction, and commissioning, including capital strategy and Indigenous partnership.

Business Development Consultant

North American industrial services company

Business development and market entry leadership for an industrial services firm with more than 6,000 employees.

Co-founder, Exited

Alberta healthcare company

Co-founded a hybrid funded healthcare business and successfully divested.

Brand, Web, and Marketing Strategy

Privately held companies across multiple industries

Brand identity, websites, and go to market strategy delivered end to end for companies across industrial services, oil and gas, mining and minerals, chemicals, renewable energy, construction, healthcare, real estate, consumer, technology, and investment.

AI Enablement

Canadian private enterprises

AI enablement for multiple privately held enterprises, from readiness assessment through implementation and team training.

Mike Whitford · Principal

About

Led by an operator, not a slide deck.

Mike Whitford is a Métis entrepreneur and executive advisor based in Calgary. He spent more than fifteen years as a corporate executive, at points leading organizations of over 1,000 direct employees and personally securing more than $3 billion in new business, before turning serial entrepreneur.

Today he is the co-founder and CEO of Masco Materials, co-founder and general partner of 1864 Ventures, and co-founder and president of walked., alongside commercial, governance, and advisory roles across industrial, energy, resource, healthcare, and services businesses.

Mike leads every engagement personally, and he does not work alone. Whitford Group draws on a trusted network of senior consultants and subject matter specialists who are brought in as the work requires, so clients get a team sized to the problem without the overhead of a large firm.

Whitford Group exists because most companies do not need another report. They need people who have carried a P&L, closed the deal, sat on the board, and built the systems, and who bring a practical, results first approach to whatever the business needs next.

The firm is majority Indigenous owned, which matters to us personally and can matter to partners with Indigenous procurement and partnership goals.

Contact

Tell us what you are trying to build.

Whether it is a growth plan, a major project, a commercial push, or a company that needs an experienced hand, the first conversation is free and usually worth it. Every message is read by our principal, and you will hear back within one business day.

Emailinfo@whitfordholdings.com BaseCalgary, Alberta, Canada EntityWhitford Holdings Ltd.